The SEMA Show is the premier automotive specialty products trade event in the world, and we’re here! The SEMA Show is an annual event for Featherlite and is a good opportunity for Featherlite’s Specialty Sales Managers (SSMs) to meet with others in the race and automobile industries. Held inside the Las Vegas Convention Center, Featherlite… Read more »
Defining (and improving) event marketing
Event Marketing [e-vent mar-ket-ing] noun Developing and hosting an occasion or gathering as a means to promote a product or cause. Face-to-face promotional experiences between customers and companies. Creating or sponsoring an event that has a particular appeal to a market segment. The practice of sponsoring or staging physical events as a means of engaging… Read more »
Taking Featherlite across the country
Last week was a busy week for our Featherlite Specialty Sales Managers. We had SSMs in Chicago for Radiological Society of North America’s (RSNA®) 97th Scientific Assembly and Annual Meeting, in Orlando for the PRI Trade Show and in Las Vegas for NASCAR Champion’s Week and the NASCAR Sprint Cup Series Award Ceremony. In Chicago,… Read more »
Event Marketing Summit
This week, we’re at the Event Marketing Summit in Chicago. Below is a photo of Specialty Sales Manager Mark Ackley using interactive technology in our booth to show some of our trailer capabilities. This event is centered on experiential marketing, including new trends and best practices for events and trade shows. Usually more than 1,000… Read more »
Videos and trade shows
According to the International Center for Exhibitor and Event Marketing, the use of marketing videos at trade shows continues to grow. Creating specific videos in conjunction with your presence at a trade show or event can prove to have a positive impact on the success of the event. Here are some ways to incorporate video… Read more »
SEMA Show 2012
This year’s SEMA Show in Vegas got underway yesterday. The SEMA Show is the world’s largest annual auto specialty equipment show and will feature over 1,500 of the most unique cars in the world on display. This annual event is a great way for the Featherlite team to connect with car owners who may be… Read more »
Barrett Jackson Auction
Specializing in providing products and services to collector car owners and automotive enthusiasts worldwide, Barrett-Jackson produces “The World’s Greatest Collector Car Auctions™” in Scottsdale, Palm Beach, Reno Tahoe and Las Vegas each year. This month’s event is in Scottsdale through January 18. Featherlite has several trailers on display at the Barrett-Jackson Auction through the weekend!… Read more »