Mobile medical lab helps Wright Medical train surgeons.

TypeEvent Marketing, Medical

Case Study Details

A mobile medical education lab created for Wright Medical is providing more accessible procedure and product training to surgeons at medical facilities, as well as those attending medical conventions and meetings.

Wright Medical Technology, Inc. is a global orthopedic medical device company specializing in the design, manufacturing and marketing of reconstructive joint devices and biologics.

The Wright Medical mobile lab is designed to serve both new and existing clients. Full training and product demonstrations can be conducted on site, eliminating the need for travel that can often be inconvenient and difficult to schedule.

“Surgical training is a key component of service to our customers, yet it is sometimes inconvenient for surgeons who must take time away from their practices for travel and training,” Eric Stookey, Vice President of U.S. Sales at Wright Medical, said. “With the new mobile lab, Wright will bring these important training sessions directly to them, making it more convenient for them to expand their surgical experience with our products.”

Completely self-contained, the Wright Medical trailer is equipped with three slide-outs that expand the lab space to 550 square feet. It includes six separate cadaveric or saw bone stations and a conference room. The trailer has integrated audio and visual capabilities. A support trailer accompanies the mobile medical lab to transport supplies.

“Surgeons who attend [training sessions] seem very impressed with the new lab, and some even commented that our mobile facility rivaled some operating rooms they had worked in,” Mike Smith, Sr. Manager in the Medical Education department, said.

For more information on Featherlite mobile medical trailers or event marketing trailers, call Featherlite Specialty Sales at 800-800-1230.